Isabelle Thevenin

Your place is here: the role of women in the evolution of trade shows

Historically, trade shows were an almost exclusively male domain. From medieval fairs to the great industrial exhibitions of the 19th century, this world demanded physical strength and technical expertise, and was structured around male-led business networks. Today, this image is changing: women are taking their place and transforming this traditional arena into a space for exchange, experience, and creativity.